Since 10/2023: Research Associate (Transfer to PostDoc phase and PostDoc phase) at the Professorship Educational Technology, University of Zurich
2019-2023: Research Associate and PhD Candidate in Communication Research (Processing and Effects of Media Content) at University of Augsburg
2019: Master of Science in Media Psychology and Instructional Psychology at the Technical University of Chemnitz; overall grade 1,1; subsidiary modules: Psychology, Pedagogy
Master thesis: „Transferring the personalization effect on learning, retrieval, motivation and emotion to question and feedback design using a pedagogical agent“ (grade 1,0)
07/2018: Professional Internship Audi México: Corporate Communication and Developing Media Content
02/2018-06/2018: Full Scholarship of the Ranke-Heinemann Stiftung for Extraordinary Achievements for a Semester Abroad at Swinburne University of Technology, Melbourne, Australia
09/2017-02/2018: Professional Internship AUDI AG: Corporate Communication and Developing Media Content
01/2017-07/2017: Semester Abroad at the Universidad de La Laguna, San Cristóbal de La Laguna, Spain
04/2015-09/2015: Working Student Media-Saturn Deutschland GmbH: HR Development and Organizational Development (eLearning/Instructional design)
2015: Bachelor of Arts in Media and Communication at the University of Augsburg; overall grade 1,72; subsidiary subjects: Psychology, Spanish
Bachelor thesis: „Kontext und Lernstrategien des selbstgesteuerten Lernens und Problemlösens über Video-Tutorials“
02/2015-03/2015: Professional Internship Careertraining – Institut für Fort- und Weiterbildung: Instructional Design / Development of Media Content
09/2014-12/2014: Semester Abroad at the University of Tartu, Tartu, Estonia
07/2012-10/2012: Professional Internship Tourismuszukunft: Instruktionsdesign/Mediengestaltung Instructional Design / Development of Media Content
03/2012-05/2012: Professional Internship Medienhaus Kastner: Journalism
Research Interests
Processing and Effects of Media Content regarding an influence on Learning and the Behavior and Decision Making Process
Analyzing Communication Strategies and Instructional Psychology Strategies like Personalization Effect, Emotional Design, Anthropomorphism, Narratives/Storytelling
Instructional Design / Development of Learning Media
Science Communication, Environmental Communication, Health Communication
Further Activities
Project application SNF Starting Grant (SNF, i.e. Swiss National Science Foundation), volume CHF 1.8 million, 5-year project duration, 4 PhD positions and 1 Post Doc position in collaboration with project leader Prof. Dr Sascha Schneider: Development of the project proposal on the topic "NARRATID: NARRATives for Instructional Design" (financing of the project set-up via Seed Money funding from the University of Zurich)
Organization of the Conference for the EARLI (European Association for Research on Learning and Instruction) Special Interest Groups 6 « Instructional Design » and 7 « Technology-Enhanced Learning and Instruction » (2026) at the University of Zurich
Organization of the Conference for the EARLI (European Association for Research on Learning and Instruction) Special Interest Groups 6 « Instructional Design » and 7 « Technology-Enhanced Learning and Instruction » (08/2024) at the University of Tübingen
Since 08/2023: Junior Coordinator of the EARLI (European Association for Research on Learning and Instruction) Special Interest Group 6 « Instructional Design »
Reviewer for the Journal of Communication Management (since 07/2022)
Reviewer for the Conference International Communication Association (since 12/2019)
